The brand Colombia took over the National Geographic stores in London for one month, supplying them with crafts, guides, books, photos , paintings and Colombian food.
An extensive cultural schedule which included lectures, destination presentations , activities for children, musical performances, salsa lessons , coffee tastings and photographs was also organised.
In addition, different external activations were created to generate traffic towards the store.
We built another replica of the typical coffee house in Victoria Station in London, where people could take a picture and then receive a taste of Colombian coffee.
SALSA FLASH MOB