Coca-Cola_logo_Blogo_ushu

UNEXPECTED MACHINE

On behalf of Coca Cola and Ushuaïa Ibiza we have created a campaign, in collaboration with the Tango agency to teleport happiness.

How did we do it? We built a vending interactive machine, which connected London with Ibiza through a 360 degree projection on streaming and a spectacular scale reproduction of the atmosphere and mood of Ushuaia, which would teleport the passersby of cold and rainy London to the atmosphere of heat and joy of this emblematic Ibiza Party Resort.

The Old Truman Brewery in Brick Lane, London, was the location for mounting a false wall of more than 6m high , with a vending machine that gave access to a space with a 360 degree screen of more than 20m in diameter. The space was fitted with the same scenery, lighting and wardrobe of the Ants Ushuaïa party to give more realism to the streaming broadcast.

CASE STUDY

UNEXPECTED MACHINE

CLIENT

COCA-COLA – USHUAÏA

AGENCY

Tango

PRODUCTION HOUSE

Banda-L

DIRECTOR

Dani Hinojosa

AWARDS

EVENTO PLUS 2015 ESPAÑA

GOLD  TO THE BEST PROMOTIONAL EVENT
SILVER  TO  THE BEST TECHNICAL ASSEMBLY
BRONCE A LA MEJOR ANIMACIÓN Y ESPECTÁCULO