We were part of the global launch of the campaign ALL YOU NEED IS ECUADOR , which was to install each of the letters making up the phrase slogan in 19 different cities in the world. We were fortunate to build, install and simultaneously manage the letters assigned to five European capitals : Madrid, Berlin, London, Paris and Amsterdam.
The letters were installed at strategic locations in each city. The global launch of the campaign was conducted simultaneously through social networks. The letters scattered around the world were mounted for 10 days, during which several actions to promote Ecuador, such as distribution of brochures of tourist information, distribution of flowers, and photographs were made.
Amsterdam – Airport Schiphol
Madrid – Atocha Station
París – Gare de Lyon
Londres – Victoria Station
Berlín – Sony Center